Borden, the number-one dairy in Texas, unveiled a new packaging design and ad campaign featuring Selena Gomez. New television and radio ads featuring Sel with Elsie-the-cow will spotlight the brand across the region.
'Our new labels will catch eyes in the dairy case and help shoppers find their favorite brand of great-tasting milk, while our new star Selena teams up with Elsie to remind parents that our local, farm-fresh milk is the best choice.'
The campaign will bring back the famous tagline: 'If It's Borden, It's Got to Be Good.' Look for Sel's image alongside Elsie herself at events around Texas and Louisiana in the coming months. Fans can get a sneak peak at the commercial with behind-the-scenes footage at bordenonline.com.
Selena: 'I am a big fan of Borden's Milk. I grew up with Elsie and I still think it's the best-tasting milk today. I think it's important to help moms and get the word out to kids that milk is a cool, fun drink that helps keep you fueled and ready for whatever you're up to in your life.'